I write this with tears in my eyes. I have made the difficult but necessary choice to close up Hello Cedar Co this year, for good. I have reached a point with the business where I cannot personally maintain the growth and demand without either hiring out, or manufacturing. Neither of these are routes I’d like to take.
I built the brand from the ground up, it started as a couple headbands for some extra money in 2014 and it became a clothing line that sold out in less than 10 minutes a drop. I couldn’t keep up with it anymore, not while still being the mother, wife, and self loving person I want to be. I have designed, marketed and sewn everything myself for 5 years now and while it’s been a beautiful and empowering journey, it’s also been back breaking and emotionally exhausting.
With our 4th baby on the way and having lost Sloan two years ago, I just want to be a mom again. I no longer want to tell my children “I can’t right now, mommy is working” a thousand times a day. The stress of meeting turn around time, of creating new releases, designing, cutting, and sewing everything on my own, I can’t do it anymore. I want my life back, my motherhood back, my mental health back. I want the freedom to watch my living children grow up. I want to finally have the time to write a book about Sloan’s death. I want to feel better again.
I truly wanted to hang on to this until the end of the year, but we decided as a family that this is what is best for my health, and for us.
To my customers, thank you all for loving my brand as you did, and for dressing your babes in the clothing I made with my own hands for the past 5 years. It’s been a beautiful ride.